Looking for a list of the best SEO blogs to read in 2018? Then look no further.
Most lists of top SEO blogs are entirely subjective.
It’s one person’s biased opinion of what’s best.
That’s why I decided to take a data-driven approach.
Here’s what I did:
Compiled a list of well-known SEO blogs;
Pulled in a bunch of metrics for each (average blog post length, Domain Rating, estimated organic traffic, and so forth);
Made a simple scoring algorithm to grade each blog.
FYI, I called this Ahrefs’ BlogScore™
SIDENOTE. Learn more about this algorithm + our methodology here. I’m under no illusion that this grading system is perfect, but I do think it beats a subjective list.
I’ll share the results in a moment. But first, a quick poll.
What’s your favorite SEO blog? [Poll]
Got a favorite SEO blog? Let us know.
Pick your 3 favorite SEO blogs from our list!
Backlinko
Ahrefs
Moz
Search Engine Watch
Hobo-web
SEMRush
Matthew Woodward
Search Engine Land
Search Engine Journal
Yoast
Cognitive SEO
GotchSEO
Builtvisible
Lion Zeal
Distilled
SEO by the Sea
SEER Interactive
Search Engine Roundtable
Kaiser the Sage
I’m From The Future
Marie Haynes
Buzzstream
Diggity Marketing
Evolving SEO
Web Marketing School
Dejan SEO
Greenlane Marketing
Robbie Richards
Merj
View Results
I’ll be incorporating these votes into the BlogScore™ algorithm whenever I next update this post.
Don’t see your favorite SEO blog above? Suggest it here.
Now let’s get to the results, shall we?
SIDENOTE. All results below are ordered by BlogScore™. Make a copy of this spreadsheet if you would like to sort the results by Ahrefs Rank (AR), Domain Rating (DR), average number of words per post, average number of RDs (for the top 10 posts), estimated organic search traffic, or average number of new blog posts per month.
1. Backlinko
backlinko
Founder: Brian Dean
Blog type: Single-author
Ahrefs Rank: 5,194
Domain Rating (DR): 84
Estimated monthly organic search traffic: 110,078
Average posts per month: 5
Average post length: 3,401 words
Heard of the Skyscraper Technique? Then you’re already familiar with Brian’s work.
Backlinko is perhaps the most famous single-author SEO blog. Brian rarely publishes new content, but when he does, you’ll certainly know about it. He doesn’t do things by halves. His approach is quality over quantity.
I think most SEO’s will happily admit that they’ve learned a lot from Brian over the years, myself included. He’s definitely one to follow closely.
Our favorite post: SEO Copywriting: 17 Powerful Secrets (Updated for 2018)
FURTHER READING
Follow Brian on Twitter
Connect with Brian on LinkedIn
Subscribe to Backlinko on YouTube
Follow Brian on Facebook
2. Ahrefs
ahrefs blog
Founder: Dmitry Gerasimenko
Blog type: Multi-author
Ahrefs Rank: 3,648
Domain Rating (DR): 86
Estimated monthly organic search traffic: 61,399
Average posts per month: 9
Average post length: 3,186 words
Good news. You’re already familiar with this one, as you’re reading it right now.
(I don’t want to blow our own trumpet here, so I’ll spare you the cringe-worthy comments.)
For those that haven’t read much of our stuff before, we typically publish 1-2 posts per week, and we try to focus on quality over quantity. We also publish many studies, such as our analysis of 2 million featured snippets and our dissection of 1.4 billion “long tail” keywords.
Our favorite post: I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry. (Evergreen)
FURTHER READING
Follow Ahrefs on Twitter
Connect with Ahrefs on LinkedIn
Subscribe to Ahrefs on YouTube
Follow Ahrefs on Facebook
3. Moz
moz blog
Founder: Rand Fishkin
Blog type: Multi-author
Ahrefs Rank: 562
Domain Rating (DR): 91
Estimated monthly organic search traffic: 217,714
Average posts per month: 16
Average post length: 2,036 words
Moz is almost certainly the most well-known SEO blog, and for a good reason.
Rand and his team have published a ton of great stuff over the years, and they continue to do so on a regular basis. Some notable examples include their now infamous “beginners guide to SEO” and their ever-growing collection of Whiteboard Friday videos.
I’ll happily admit that I’ve learned a lot from Moz. I know Tim has too. I don’t think I’d have a career in SEO if it weren’t for the Moz blog.
That being said, many of their posts are growing increasing stale—some have gone years without an update.
Our favorite post: 10 Illustrations telemarketing list of How Fresh Content May Influence Google Rankings (Updated)
FURTHER READING
Follow Moz on Twitter
Connect with Moz on LinkedIn
Subscribe to Moz on YouTube
Follow Moz on Facebook
4. Search Engine Watch
search engine watch
Founder: Danny Sullivan
Blog type: Multi-author
Ahrefs Rank: 1,709
Domain Rating (DR): 89
Estimated monthly organic search traffic: 311,662
Average posts per month: 29
Average post length: 1,699 words
Launched in 1996 by Danny Sullivan, SEW is perhaps the oldest SEO blog on our list.
I’d say S