In the previous article, we analyzed the design strategy of bulk sms service referral introduction from the perspective of sharing efficiency and conversion efficiency. To some extent, these two perspectives are enough to design a complete set of referral product solutions, but in order to achieve better results, It is also necessary to start with the sharing frequency of referrals, and to cover and convert more accurate users by increasing the frequency and intensity of bulk sms service sharing and dissemination by participants. So how can we increase the sharing frequency of referrals? This article will answer for you. 1. Introduce the method to increase the frequency of sharing In fact, the core method to increase the frequency of referral and sharing is to systematically divide the behavior depth of old users and new users.
Simply put, it is to divide the user's behavior process bulk sms service of using the product into several small links that can be detected. The system tracks and analyzes the data of each link to form a referral behavior funnel. The purpose of this is to facilitate the design of stimulation and promotion according to the behavior links. Referral incentive programs for bulk sms service sharing behavior. Invited new users must complete a single link of four links such as registration - audition - payment - renewal, and old users can receive corresponding rewards. The incentives for old users are calculated by a single invited user. From registration to renewal, they should increase in steps, and the threshold for the number of people who get rewards should be lowered in steps.
For example, if you register 10 people to give bulk sms service rewards, you need to pay 5 people to give them, and the single-person reward quota registration is less than the payment. Rewards for old users should be incrementally designed according to the price gradient of the products that new users are invited to trade. For example, design products with three price points, namely 1 yuan class, 9 yuan class and 500 yuan class. If an old user invites 10 people to bulk sms service buy 1 yuan class, there will be reward one, and 5 people are invited to buy 9 yuan class. There is Reward 2. If you invite a person to buy a 500 RMB class, there is Reward 3. The value order of the three rewards is: Reward 1 <= Reward 2 <= Reward 3. The similar case seen by this logic is walnut programming. Inviting friends to sign up for the experience class will be rewarded 30 yuan. If you complete the advanced class registration on this basis, you will be rewarded 150 yuan.