On the other hand, traditional SMBs are well aware of the impact reviews can have on their business.
And consumers are increasingly being allowed by Google to generate photos and business information such as store hours and other comments seen in local business knowledge graph pages. Easy access to purchasing information also makes consumers less loyal to the brand. According to Google, 65% of smartphone users search for the most relevant information, regardless of company or provider. A recent McKinsey study also found that only three out of 30 business categories were loyalty-driven.
These three elements were mobile operators, car insurance and investments. That's not to say that branding isn't important. Keeping your business top of mind pays off, as consumers are more likely to buy from businesses considered first. But consumers are far jewelry retouching service more likely to look around each time they shop and hear far more opinions that influence their decisions. Online reputation management will continue to challenge local businesses. 7. Companies must constantly innovate and have a process in place to do so
A constant in the marketing industry is change. LSA17 was a microcosm of such a shift: 75% of companies at the conference weren't there three years ago. Everyone agreed that innovation was needed to keep up with such change. Big brands like Blue Cross Blue Shield have had to innovate to keep up with changing health laws, and agencies like Propel Marketing are looking for employees who think outside the box to grow the business. Steve Nedvidek, Chick-fil-A's Innovation